Rivalry Threads for Target

About Rivalry Threads:

Rivalry Threads is Target's NCAA Collegiate Apparel Brand. A team of five creative designers was pulled together for a brainstorming session to come up with as many words as possible that instantly came to mind when thinking of a new brand name that reflected Target's collegiate apparel. We wanted the brand to have a vintage throwback feel while maintaining familiarity. The goal of this branding project was to make sure the name, look and feel of the logo and hangtag represented Target's collegiate apparel assortment comprised of soft fabrics, distressed traditional graphics and relaxed fits.

Target first introduced this specific collegiate line in 1991 under the ProEdge brand. We thought it was important to incorporate the '91 because it backed the feel of tradition and legacy.

Services Provided:

New brand name and brand definition for Target's collegiate apparel line, logo, apparel, hang tags, heat seals and back neck labels.

Brand Definition:

“Rivalry,” “Threads”; separately these two words have very different meanings. Together these words represent one brand, a brand that stands for quality, comfort, fashion and tradition.

"Rivalry" represents a competitive spirit and edge that is ingrained in the tradition of team sports. It is about team pride and showing support through the clothes on your back. "Rivalry" is the excitement of college sports and this brand is all about that excitement.

"Threads" are the links that form a group with a common goal. A group that comes together to support each other, to share a common thread, to form a team. "Threads" also links the styles of today with sports traditions that were formed in the past.

Together, the concept of “Rivalry” and the concept of “Threads” create an exclusive brand that will appeal to a wide variety of guests. The dichotomous combination of words in this brand name creates an intriguing contrast. Rivals can compete against each other on the field, while all their fans can find a common thread: the modern vintage style of Rivalry Threads ‘91 for Target.

Alta Gracia

About Alta Gracia:

Alta Gracia is the only apparel company that pays a living wage to produce it's clothing lines in the developing world while demonstrating full respect for workers' rights. Alta Gracia apparel is produced at a factory in La Altagracia, a province in the Dominican Republic. The company seeks to improve living conditions for its 150 garment workers and their families by paying a living wage. That wage is three times the minimum and includes free healthcare. Alta Gracia's t-shirts, sweatshirts and hoodies are now available in over 350 campus bookstores. You can purchase the Alta Gracia brand directly from the bookstore and select online retailers.

Services Provided:

• Fall 2016 and 2019 Apparel Assortment Catalog for Barnes and Noble, Follett and Independent Bookstores. Provided catalogue layout, background images and designed graphic options for the apparel assortment. Worked closely with the printer to produce and deliver 2,500 catalogs to the client. Click here to view Fall 2016 catalog. Click here to view 2019 catalog.

• Fall 2016 Spirit Catalog for Collegiate Sororities and Fraternities. Provided catalogue layout, background images and designed graphic options for the apparel assortment. Click here to view catalog.

• Met with Notre Dame Students to learn about their vision and ideas for Notre Dame's The Shirt 2016. A committee of students works all year to produce a shirt that The Notre Dame Nation can take pride in wearing throughout the football season. Dozens of iterations are created before the final design is chosen.

Half of the proceeds from The Shirt go to The Shirt Charity, which helps students afford unexpected medical expenses. Remaining revenue is used to fund student clubs, organizations and the Rector Fun, which allows all students to have the full Notre Dame experience.

Within Notre Dame Stadium, The Shirt can be seen as a common thread uniting not only the students, but all fans in one solid color. A sea of same-colored Shirts gives the opposing team a "twelfth man" to fear.

Project Host

About Project Host:

Project Host was founded in 1981 by local church and lay leaders distressed at the hunger and poverty in Greenville, SC. Today, they serve approximately 150 of our less fortunate neighbors Sunday through Friday. Meals are offered to anyone who comes through the door, no questions asked. For some, it is the only meal they will receive on any given day; for others, the meals help alleviate difficult decisions, such as whether to pay the energy bill or buy groceries. More than 150 volunteers offered their time and energy in preparing and serving over 42,000 meals in 2015 at a price per meal of only $0.39.

Project Host is not just a soup kitchen. They are home to many programs that benefit the families and individuals in the community.

The CC Pearce Culinary School teaches culinary and life skills to chronically unemployed and underemployed people in order to gain and sustain employment in the foodservice industry and beyond.

In 2003, The CC Pearce Community Culinary School was created to address the root causes of hunger by equipping individuals with the skills and knowledge they need to work in professional kitchens. The Culinary School is a 12 week program that includes hands-on food preparation, ServSafe Manager food-safety instruction and Employment Readiness lessons to prepare people for gainful employment that will lead them towards self-sufficiency. The program is offered free of charge to those in need. The students develop their skills by cooking meals for the Feeding Hungry Children Project.

Catering is a revenue generating program of the non-profit C.C. Pearce Culinary School and an integral part of the School. Its goal is to provide the students with specialized training, employment and entrepreneurial opportunities, while generating financial support for the Project Host C.C. Pearce Community Culinary School. If you can dream it, they can make it happen. Project Host catering offers full-service and fully customizable options.

Their menu and services can creatively meet the catering needs of business and social gatherings, including corporations, government agencies, houses of worship, nonprofit organizations, private parties and celebrations.

Project Host believes in the importance of using as much locally and sustainably sourced food as possible. When feasible, they select proteins and produce from local and regional producers for their meals. They will be happy to discuss the variety of options available from this bountiful region to meet your catering needs.

Services Provided:

• A new logo, informational postcards, letterhead and outdoor signage.

When I sat down with Project Host and we discussed their new rebranding ideas, I was delighted to learn about all of the programs they offer and very excited with their level of community involvement. It was important to include a community icon and foods that were grown in their greenhouses. The bridge over Falls Park immediately came to mind as an important community icon. I was able to incorporate fields under the silhouette of the bridge in the sun. Vegetables and fruits grown in their greenhouses seemed like a perfect fit to frame the bottom of the logo.

Only Southern Made

About Only Southern Made:

We're friends. We're moms. We're South Carolinians. Most importantly, we know there is nothing better than a cold beer on game day.

We're looking for the best gift ideas that will keep you coming back every time you have to host a party, attend an event or want to spruce up your wardrobe with a fun accessory.

And we're constantly racking our brains over a big glass of wine to come up with new products for you to enjoy!

We also want to set a good example for our children and show them that in order to make a business successful, you have to be dedicated, tenacious, creative and passionate.

Being from the south is a privilege, and here at Only Southern Made, we think it should be celebrated! Our collection of uniquely southern home and fashion items are the ideal combination of style and sass. Shop for yourself, or for the perfect gift.

Services Provided:

• Southern Sass Notecard Collection - A notecard collection to send a friend a funny note, say hello, etc. These come as an assorted variety with five different cards in each pack and include white envelopes. They are packaged in a small brown kraft bag secured with jute string and can be purchased at www.onlysouthernmade.com.

• Southern Charm Notecard Collection - A notecard collection to say thank you, thinking of you, etc. These come as an assorted variety with five different cards in each pack and include white envelopes. They are packaged in a small brown kraft bag secured with jute string and can be purchased at www.onlysouthernmade.com.

• Apparel Assortment and Graphics - We altered some of the verbiage from the notecard collections and created the graphics to reflect the vintage, laid back feel of the Only Southern Made Brand. The ladies tank top and tee shirt styles are longer and a more relaxed fit made of soft hand fabrics. The men's tees are a heathered vintage soft tee.

Front Toward Enemy Brand

About Front Toward Enemy Brand:

Front Toward Enemy Brand was born out of a desire to have awesome gear that makes a statement. FTE Brand was founded by a former military and law enforcement officer, but you don't have to be either to rock our gear. If you are a true patriot and a son of Liberty, FTE Brand is for you. We make fashionable gear that represents a lifestyle… a Front Toward Enemy lifestyle.

Whether your enemy is an insurgent with an AK, a robbery suspect on the run, a raging structure fire or simply your next workout; if you stand up for what you believe, you are someone who keeps their Front Toward Enemy. Just like the iconic warning emblazoned upon the Claymore mine, no enemy wants to be on the receiving end of those words… FRONT TOWARD ENEMY.

Services Provided:

New Brand Name
Brand Identity
Logo
Apparel and Lookbook
Hang Tags
Heat Seals and Back Neck Labels
Website and Social Media Content

• New Brand Name and Brand Identity - The brand name that was chosen after several brainstorming sessions was Front Toward Enemy Brand. This brand name conveys the identity, value and uniqueness of the product. We started by deciding what we wanted the name to communicate. We wanted the name to reinforce the key elements of the brand. Developing a mission statement helped us pinpoint the elements we wanted to emphasize in the name. "Front Toward Enemy" are the words written on the front of a Claymore mine. A Claymore mine is a directional anti-personnel mine used by the United States Armed Forces. "Front Toward Enemy" also means keep your front toward your enemy, whether that enemy is your next workout or your next cancer treatment. Always keep your Front Toward Enemy.

• Logo - The crest is used to symbolize the coats of arms of U.S. infantry regiments. The "T" in FTE is shaped like a forward facing arrow to represent "Front" in Front Toward Enemy. The goal here was to visually represent what the brand stands for. It immediately generates a stately, military feel with it's simple typeface and shield shape.

• Apparel and Lookbook - The apparel is decorated with patriotic and military inspired themes. The men's tees are lightweight 100% ring spun cotton printed with water based inks. The women's shirts are a cotton/polyester blend. The headwear is a Flexfit® cotton blend hat with embroidered logo on the front and embroidered American flag on the back. A lookbook was designed for retailers to tell the story of the brand and to feature the apparel. Click here to view the lookbook.

• Hang Tags and Heat Seals - While most sales come from the website, some retailers in the Southeast carry Front Toward Enemy Brand. A simple hang tag was designed with chevrons in the background reminiscent of military and law enforcement rank insignia. A heat seal was designed for the back neck to show size, content and care.

• Website and Social Media Content - An ecommerce site was designed using WordPress with a WooCommerce plugin. Visit the website at ftebrand.com. The social media campaign is ongoing. It's goal is to increase brand recognition and awareness. A billboard was designed and placed on Interstate 85 Southbound near Greenville, SC.

Front Toward Enemy Brand is proud to offer a shirt in partnership with Wounded Wear as a tribute to those brave souls who have literally sacrificed life and limb for this country and their brothers in arms. A portion of the proceeds from the sale of each shirt go to Wounded Wear. Wounded Wear's mission is to raise the national awaremenss of the sacrifice of wounded warriors, their families and the families of fallen service members.

Front Toward Enemy Brand is also proud to sponsor athletes competing in various events around the country. A special #TeamFTE shirt was designed for athletes to wear when they compete.

Dirt and Lace

About Dirt and Lace:

Dirt and Lace is a chic blog by Victoria Jacobson about fashion, food, home and inspiration. She recently moved to Greenville, SC from Long Beach, CA therefore "A California Girl Living in a South Carolina World" was the perfect tagline for her blog. When I first met Victoria to talk about her blog logo, her warm smile and bubbly personality instantly had me wanting to create something that reflected her style. We talked about several ideas and esthetically, it was important to portray the intimate connection between her individual style and personality with her blog. This was achieved by using some of her favorite modern elements and edgier fonts. Be sure to check out her blog at dirtlace.blogspot.ch.

The Big Fake Wedding

About The Big Fake Wedding:

The Big Fake Wedding® is a bridal show alternative comlete with an emotional vow renewal ceremony, light bites and a dance-party reception. "Wedding guests" are brides and grooms to-be who get to truly experience the wedding vendors in action.

The Big Fake Wedding® was the first event of its kind when it was founded in 2008, creating an experiential opportunity for wedding vendors to showcase their products and services to shopping brides and grooms just as they would at a real wedding. Eight years later in 2016, The Big Fake Wedding® is still the most uniquely curated and most far-reaching bridal show alternative in the nation, attracting over 6,000 attendees and 1,000 vendors annually across 30+ events in 25 cities.

The hand-selected vendors perform their services as they would at a real wedding, and the “wedding guests” get to hear the music, taste the cakes, and smell the flowers… while enjoying a night of great food, dancing and surprises, leaving brides and grooms to-be saying “I want my wedding to be just like that!”

For brides and grooms, the event serves as a source of inspiration, a resource in finding trusted wedding vendors and an emotional reminder to plan for what comes after the wedding: a marriage! For participating wedding vendors, the event exposes their business to new referral sources, while also exposing each vendor to a wealth of inspiration, resources and confidence to take their business to the next level.

Services Provided:

Save the date and wedding invitation design complete with envelopes, RSVP cards and information cards for The Big Fake Wedding® Greenville, SC. The Big Fake Wedding® provided a trend board and theme for the event. The theme was High Tide and the mood was peaceful, emotional, moving. Colors that represented the sea were used with watercolor effects and natural elements like jute twine to create the save the dates and invitations.